Philosophy

Good visual equity enhances brand experience and sets the right mental picture in the mind of the consumer.

Design - whether it be branding, product design or architecture - should not lose sight of its function.

Packaging design, for example, needs to assist the consumer in making a decision - this is achieved through the use of clear product communication with good typography and clear category cues.

Good design is the result of a sound understanding of the client's needs combined with consumer-oriented thinking.

With client-side & global agency experience I am able to deliver successful creative solutions that balance both these needs.